Blogging isn’t as powerful as it once was but it can still be a great way to reach new people and grow your audience. It’s not going to be easy but it can be done, and big rewards can still be gained. Follow our guide for blogging tips to get a step ahead of the competition.

Plan Your Blog

To run and maintain a good blog you have to be able to plan. Keeping ahead and knowing your next step long before you do it is a big step in the right direction to keeping your blog on course.

Keep to Your Niche

Staying on topic can be hard to do when having a blog but it is key to running a successful blog. Blogs exist for all matters of topics, so you have to know what you are writing for in order to be successful. People reading your blogs about being a chef aren’t then going to be interested in your blog post about running. This just dilutes your blog down further and further.

Not only will writing for everything dilute your blog but it will make internal linking even more difficult and useless. You have to keep to your niche to get on top.

Know Your Audience

Write for who you expect to read your blog. Imagine who will read your content and write for them. If visitors don’t feel like the content is targeted at them then they won’t engage with it.

Figure out for yourself what your ideal visitor is, then think about what you can offer them. Once you have done this you can write and create freely.

Consistent Posting is a Must

Taking on the job of writing and managing a blog isn’t a small task. You have to really be willing to commit to it. If this is once a week, day or month you have to be willing to put in the work. Random and sporadic posting won’t get you anywhere.

Create a publishing calendar for yourself to help you with this. Plan what you are going to write and when you will post it. Follow this plan for big steps.

Link Building With Your Blog

Building links are a must for a well SEO’d blog. To get an idea of where to start, look at your competitors website and get an idea of where their links are coming from.

After this, contact those websites and see if you can write a blog post for them too to get a link. You may have to pay for this but if you are willing to, it can really improve your blogs rankings.

SEO For Your Blog

Increasing your visibility is one of the best things you can do for your blog. Simple steps like organising your blog in a neat way, search engines like to be able to get around your website in a simple manner.

Create an internal linking structure and stick to it. Keep pages that link to your page and are relevant. Links should only go to pages that share the same topic and category.

Decent on-page SEO is another massive factor of SEO. Managing it just as well as your internal linking will improve your ranking. Learn more about SEO with our basics guide.

Social Media Blogging Tips

Social media is a super powerful weapon in building your blog. Build a community by engaging with others.

Having strong social signals are a great way to grow your blog. Social media signals are the likes, shares and comments a post that links to your website gets. This lets search engines know that what you have created is a useful and relevant piece of content.

Make Money From Your Blog

After putting in all of that work you would be right to want to get money back out of it. This may not even be a lot, just enough to cover the costs of your hosting and your domain.

Guest Posts on Your Blog

Remember we said about building links by using guest posts? Well, guest posts may be something you could sell. Charge people a small fee to have a guest post on your site as a way to make some money. Be careful however as this goers against search engines policies.

Blogging Tips Conclusion

Having a blog is still a good way to grow and improve your business. Bloggers are still in a powerful position to reach new people and grow, you just have to know what to do. Following the tips in these blog post is a step in the right direction.

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